The Shaoxing Municipal Bureau of Commerce has deeply implemented the key deployment of the Municipal Party Committee and Government's "Five Innovations, Strong Development, and Four Advancements", vigorously promoted the upgrading of the "Digua Economy" and the "No.1 Open Project", and continued to implement the "Ten Industries, Hundred Exhibitions, Thousand Enterprises" market expansion campaign. This year, the Municipal Bureau of Commerce launched the "Textile City Shaoxing Weaving Global" series of exhibitions, focusing on Vietnam, Indonesia, Türkiye and other emerging markets, promoting the transformation and upgrading of our textile industry, further launching the golden signboard of "Textile City Shaoxing", and continuously expanding the international market share.
On February 28th, the Vietnam International Fair for Clothing, Textiles and Textile Technology (VIATT), jointly organized by Frankfurt Exhibition (Hong Kong) Limited and the Trade Promotion Bureau of the Ministry of Industry and Trade of Vietnam, opened at the Saigon Convention and Exhibition Center in Ho Chi Minh City. This exhibition covers the entire textile industry chain in various sub sectors, including yarn, fabrics, clothing, fashion, contract manufacturing, home and household textiles, technical textiles, processing and cleaning technologies. It is understood that the total exhibition area is 15000 square meters, with more than 400 exhibitors. As the "International Textile Capital", our city organized 79 textile enterprises and a total of 90 booths to make an appearance at the Vietnam International Clothing, Textile and Textile Technology Expo (VIATT).
On the morning of the 28th, Zou Feng, member of the Party Committee and Deputy Director of the Shaoxing Municipal Bureau of Commerce, attended the opening ceremony of the exhibition. Subsequently, Zou Feng came to the Shaoxing Enterprise Exhibition Area to communicate and exchange ideas with exhibitors, gaining a deeper understanding of the new products and technologies of the participating companies. He wished the companies a full harvest and more orders!
"The company mainly produces needle textiles, light textile raw materials, and clothing. The new products we bring to the Vietnamese market are currently very popular." Mr. Zhang from Shaoxing Xiaoying Textile Co., Ltd. said, "Through direct communication with Vietnamese customers, we have also gained a better understanding of the latest market demands and trends. This is very helpful for our future product research and development and market expansion."
In 2023, Vietnam surpassed India and became the second largest export country in our city after the United States, which is of great significance for the stable development of our city's foreign trade. Last year, our city's total exports to Vietnam amounted to 19.719 billion yuan, a year-on-year increase of 32.68%; The total import value was 1.161 billion yuan, a year-on-year increase of 412.29%.
The first stop of the "Textile City Shaoxing" series exhibition will be in Vietnam, aiming to bring new development opportunities for Shaoxing textile enterprises to explore the Southeast Asian market. Next, the Municipal Bureau of Commerce will carry out the "Ten Industries, One Hundred Exhibitions, One Thousand Enterprises" market expansion campaign, continue to build the "Textile City Shaoxing" overseas brand, promote the transformation of our textile and clothing industry to high-end fashion, accelerate diversified market development, consolidate traditional markets in Europe and America, expand emerging markets such as ASEAN, the Middle East, Latin America, and Africa, and strive to organize more than 150 groups and 1500 enterprises to go abroad and compete for orders throughout the year.